A good marketing plan for a Broadway show is almost as important as the show itself. Using real life examples, a top Broadway marketing representative will talk about what it takes to create, pitch, and sell a marketing campaign to a group of producers. Participants will learn how innovative online marketing campaigns are used to create nationwide buzz for new or existing shows. Whether you want to market a professional, community, or school show, you won’t want to miss this session.
Experience will include:
- The process of successfully marketing a Broadway show
- How marketing can help and/or hinder a show’s success
- How to pursue a career in theatrical marketing
- Q&A with a representative from a top Broadway marketing firm
Seminar length: 1 hour