Theatrical Encounters: The Business Experience

It takes a lot of effort to run and maintain a theatrical company, and an essential element in that process is the company manager. Company managers serve as the liaisons between cast members and producers and create a streamlined flow of communication the keeps every aspect of a production organized. Come learn everything about the crucial role of a company manager and the job responsibilities that make this position a vital role to any successful theatrical company.

Experience will include:

• The process of successfully managing a Broadway show
• How management can help and/or hinder a show’s success
• How to pursue a career in theatrical management
• Q&A with a manager from a top Broadway show

Seminar length: 1 hour

Creating and maintaining a budget for any play or musical involves strong business instincts, financial smarts, and legal knowledge. Broadway show budgets are some the biggest in the theatre, and knowing how to handle every aspect of that budget is a refined skill that can either make or break even the best Broadway show. In this seminar you’ll learn about the essential elements included in the process of creating a successful budget, including how to break down a budget, allocate costs, and determine a show’s running costs.

Experience will include:

• The process of successfully budgeting a Broadway show
• How a budget can help and/or hinder a show’s success
• Q&A with a representative from a top Broadway producer

Seminar length: 1 hour

In this seminar, you’ll learn about the person who is essential in making sure that a show gets to opening night, the producer. In this crash-course on everything you need to know about being a successful producer, you’ll discover exactly what they do and how they do it. Raising funds, making contracts, overseeing budgets, and much more are discussed and explored. Find out what a producer does before, when, and after a show opens. This seminar is designed to give you insights regarding the scope of influence and importance producers have in the entertainment industry.

Experience will include:

• The process of successfully producing a Broadway show
• How a good producer can help and/or hinder a show’s success
• How to pursue a career in producing
• Q&A with a representative from a top Broadway producer

Seminar length: 1 hour

Social media has become one of the integral ways we communicate, both personally and professionally.  Social media platforms can be useful tools in marketing yourself as a performer and/or in spreading the word about a show you are working on.  This enlightening seminar offers tips, techniques, and professional advice on how you can best represent yourself online and take advantage of the many types of social media that are available to you.

Experience will include:

• Insight into the many forms of digital marketing available today
• How to streamline social media platforms so the information you are providing is consistent
• The best ways to market yourself effectively as an artist

Seminar length: 1 hour

Paid advertising in one of the most expensive ways of spreading the word about a Broadway show. Come meet with a representative from a top NYC advertising agency and learn how to make the most of your marketing dollars, as well as the benefits that paid media can have for a show. Find out about the career path that many Broadway advertisers have taken to get to their powerful positions.

Experience will include:

• The process of successfully advertising a Broadway show using paid advertising
• How to pursue a career in theatrical advertising
• Q&A with a representative from a top advertising agency

Seminar length: 1 hour

A good marketing plan for a Broadway show is almost as important as the show itself.  Using real life examples, a top Broadway marketing representative will talk about what it takes to create, pitch, and sell a marketing campaign to a group of producers.  Participants will learn how innovative online marketing campaigns are used to create nationwide buzz for new or existing shows. Whether you want to market a professional, community, or school show, you won’t want to miss this session.

Experience will include:

• The process of successfully marketing a Broadway show
• How marketing can help and/or hinder a show’s success
• How to pursue a career in theatrical marketing
• Q&A with a representative from a top Broadway marketing firm

Seminar length: 1 hour