The storytelling magic of the Harry Potter series was infectious for over a decade. My family stood in lines together outside book stores at midnight from the release of the fourth to the seventh book. The story is back again with new installments at The Palace Theatre in London. For those of us who can’t swim the English channel to get a seat, we get a book release this weekend on July 31st! Just like old times…
The book release is in play form co-created by JK Rowling, director Jack Tiffany, and the playwright Jack Thorne. The play tells the story of now middle-aged Ministry worker Harry Potter and the children of the triumvirate audiences grew to love in the original series. Potter’s son Albus is now attending Hogwarts, making friends, and living in the wake of his legendary father. The title suggests that Albus is “the cursed child” who falls in as the next generation Harry Potter.
Rowling leads a marketing campaign with the hashtag #KeeptheSecrets urging audiences to keep new knowledge to themselves. Social media is a much larger monster than it was when the original books were released and she wants to show the authenticity of this production within the confines of the canon through this tag.
The production is set up into two parts which exceed five hours in entirety. The play is designed to be seen as a matinee into a night performance or two night performances in a row. This aspect has been criticized as “exploitation” like the division of the last film into two parts, but critics like Theo Bosanquet of TIME Magazine then say that this tale cannot be told in less time than five hours and splitting it is necessary for audience comfort. The book release will not be sold in multiple volumes to exploit you and will be sold for $17.99 before tax.
The Reviews Are In!
The reviews say a lot of the same things: “magical, spell-binding, thrilling, dazzling, etc.” Bosanquet of TIME went on from these adjectives:
Tweet us a photo of you in line with your copy this weekend! Happy reading!