Marketing a Broadway Show

marketing

A good marketing plan for a Broadway show is almost as important as the show itself.  Using real life examples, a top Broadway marketing representative will talk about what it takes to create, pitch, and sell a marketing campaign to a group of producers.  Participants will learn how innovative online marketing campaigns are used to create nationwide buzz for new or existing shows. Whether you want to market a professional, community, or school show, you won’t want to miss this session.

 

Experience will include:

  • The process of successfully marketing a Broadway show
  • How marketing can help and/or hinder a show’s success
  • How to pursue a career in theatrical marketing
  • Q&A with a representative from a top Broadway marketing firm

 

Seminar length: 1 hour

Broadway Advertising
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