Broadway Advertising

Broadway Advertising

Paid advertising in one of the most expensive ways of spreading the word about a Broadway show. Come meet with a representative from a top NYC advertising agency and learn how to make the most of your marketing dollars, as well as the benefits that paid media can have for a show. Find out about ..

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Broadway Branding: A Guide to Digital Marketing

Broadway Branding: A Guide to Digital Marketing

Social media has become one of the integral ways we communicate, both personally and professionally.  Social media platforms can be useful tools in marketing yourself as a performer and/or in spreading the word about a show you are working on.  This enlightening seminar offers tips, techniques, and professional advice on how you can best represent ..

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How to Budget a Broadway Show

How to Budget a Broadway Show

Creating and maintaining a budget for any play or musical involves strong business instincts, financial smarts, and legal knowledge. Broadway show budgets are some the biggest in the theatre, and knowing how to handle every aspect of that budget is a refined skill that can either make or break even the best Broadway show. In ..

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Marketing a Broadway Show

Marketing a Broadway Show

A good marketing plan for a Broadway show is almost as important as the show itself.  Using real life examples, a top Broadway marketing representative will talk about what it takes to create, pitch, and sell a marketing campaign to a group of producers.  Participants will learn how innovative online marketing campaigns are used to ..

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Producing 101

Producing 101

In this seminar, you’ll learn about the person who is essential in making sure that a show gets to opening night, the producer. In this crash-course on everything you need to know about being a successful producer, you’ll discover exactly what they do and how they do it. Raising funds, making contracts, overseeing budgets, and ..

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The World of Company Management

The World of Company Management

It takes a lot of effort to run and maintain a theatrical company, and an essential element in that process is the company manager. Company managers serve as the liaisons between cast members and producers and create a streamlined flow of communication the keeps every aspect of a production organized. Come learn everything about the ..

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